Why is wool a superior choice for outdoor garments?Updated 2 years ago

Wool fabrics contain a natural oil called lanolin, which gives it intrinsic water repellency. Wool has superior insulating properties, which means it can retain heat even when wet, absorbing up to 30% of its weight in water without becoming damp or clammy.

Wool is naturally quiet in the field, a highly valued trait for hunters in cold environments.

It’s very effective insulation, but also breathes to prevent overheating.

Wool is unsurpassed in its inherent ability to keep you warm while wet and perform for generations without the need for surface re-treatment.